Shalizaar Restaurant 

Visual Design • Rebranding • Spring 2020

Overview

Shalizaar is one of the finest Persian restaurants in the Bay Area and has been serving delicious Persian cuisine for over 23 years now. My role is restaurant rebranding which is a more modern and luxury design.

Tools Used

InVision Studio, Adobe Illustrator, Adobe Photoshop,

Analyze

About-Shalizaar-Restaurant-1005

About-Shalizaar-Restaurant-1005

39DA4862-9AE5-4403-B41F-FE408D084C92_1_1

39DA4862-9AE5-4403-B41F-FE408D084C92_1_1

About-Shalizaar-Restaurant-1001

About-Shalizaar-Restaurant-1001

IMG_7303

IMG_7303

Shalizaar_interior

Shalizaar_interior

maxresdefault

maxresdefault

Shalizaar-Banquet-Room

Shalizaar-Banquet-Room

shalizaar-restaurant

shalizaar-restaurant

What Stands Out In Chosen Restaurant From The Normal Concept:

Interior design, welcoming ambiance, high quality food, family vibe, nice outside fountain and onsite parking.

Analyze The Restaurant:
 

Target Market:
families, corporations, romantic date, big celebrations and gatherings, corporate events or even wedding receptions.
 

Owner:
Family business owned by Narges and Saeed Ayagh.
 

Audience:
Bay area residents and visitors who are looking to try persian food in a luxury and family friendly ambiance.

Brand Voice

Modern:

The logo, typeface and design elements are simple, flat and modern design.

Customizable:

Rice grains symbolize the brand name and concept of this cuisine very well and the pattern is very flexible to customize for use on different platforms.

Welcoming:

Round shape and rice shapes together looks like an inviting plate of rice that is implied in the design.

Moodboard

1_edited

1_edited

14

14

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11

9

9

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5

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2

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Brand Guid

Logo

Logo Color

1/2

Final Design

Color

Pattern

Font

Secondary

Primary

#f2b705

#BF0404

#333333

#434343

#04BFBF

#83838

#F29F05

#0E0A73

Typography

Heading

Aa

Avenir

 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 !@#$%^&*()_+

Body

Aa

Avenir
 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 !@#$%^&*()_+

Identity Design

Outdoor Signage

Outdoor Signage

Windows Signage

Windows Signage

Environment Display

Environment Display

In-store Service Set

In-store Service Set

In-store Tea Service Set

In-store Tea Service Set

In-store & Office Use

In-store & Office Use

Business Card

Business Card

Chef's Apron

Chef's Apron

Food Truck

Food Truck

Ipad Menu

Ipad Menu

Website

Website

In-store Ipad Menu Demo

Task Flow
 

Goal: The user order food and make a table reservation.
 

1.3      Read restaurant "Story"

2.3     Order food from "Menu"

3.3     Make a table "Reservation" 



 

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© 2020 by Safa Badamchi.