Visual Design • Rebranding • Spring 2020
Shalizaar is one of the finest Persian restaurants in the Bay Area and has been serving delicious Persian cuisine for over 23 years now. My role is restaurant rebranding which is a more modern and luxury design.
InVision Studio, Adobe Illustrator, Adobe Photoshop,
What Stands Out In Chosen Restaurant From The Normal Concept:
Interior design, welcoming ambiance, high quality food, family vibe, nice outside fountain and onsite parking.
Analyze The Restaurant:
families, corporations, romantic date, big celebrations and gatherings, corporate events or even wedding receptions.
Family business owned by Narges and Saeed Ayagh.
Bay area residents and visitors who are looking to try persian food in a luxury and family friendly ambiance.
The logo, typeface and design elements are simple, flat and modern design.
Rice grains symbolize the brand name and concept of this cuisine very well and the pattern is very flexible to customize for use on different platforms.
Round shape and rice shapes together looks like an inviting plate of rice that is implied in the design.
In-store Service Set
In-store Tea Service Set
In-store & Office Use
In-store Ipad Menu Demo
Goal: The user order food and make a table reservation.
1.3 Read restaurant "Story"
2.3 Order food from "Menu"
3.3 Make a table "Reservation"